Spark

For business owners

Another weekend on the homepage, and it still isn’t yours.

Answer 14 questions about the one buyer your offer was built for. Spark writes that person out in full, then writes the page that speaks to them.

Find your ideal client
  • 14 questions
  • Your answers, kept
  • 7 beats, in order

You are not a bad writer. You were handed a blank page and a font menu.

Every builder opens the same way. It asks what the page should look like. Not one of them asks who is going to read it.

You fill the space with what you do instead, because that is the part you are certain of. The page ends up describing the business rather than recognizing the buyer, and the buyer keeps scrolling.

What you are thinking

“I already know who my customers are.”

A business owner at a laptop in a small studio, looking at a website editor holding an empty white canvas, a rail of layout blocks and a row of color swatches.

Every page Spark writes is engineered for one person’s emotions.

That is Gravity Emotional Engineering. Before a line is written, Spark settles what your buyer is really buying and which of 6 feelings is missing from their week. Every band on the page inherits both, so nothing has to be decorated afterwards.

One woman stopped at a storefront window, reading something that was clearly written for her.

Three steps, and the questions are the long one.

  1. 01

    Sign in first

    An email link or Google, no password to invent. Every answer lands on your account.

  2. 02

    Answer the questions

    One at a time, with room to think. Stall on one and Spark offers lines back in your words.

  3. 03

    Meet the buyer, read their page

    A named person you recognize, with their week and their hesitation written out, and the page built to that person.

Spark's finished profile screen, showing a named ideal client, their age and occupation, and a paragraph describing their situation.
Step three, on screen. Nothing on it was typed by us.

What you have when you close the laptop

A man in his forties sitting back from a laptop in a small home office, mid-thought.

The buyer Spark named for us

Julian Mercer, 41

Strategy consultant, working alone

His week
Drafting marketing copy in short, fragmented gaps between consulting calls.
What it costs him
Spending weekends rewriting website copy that never sounds right on Monday morning.
What stops him
Worry that an outside writer will produce generic copy that sounds nothing like his authentic voice.
  • 14questions, and a buyer you can name
  • 1buyer you could pick out of a room
  • 6readings on what your buyer needs to feel before they buy
  • 7sections on your finished page, each one written to that buyer

The enemy is not your writing. It is a builder with no opinion about who is reading.

A template will hold anything, which is exactly why it says nothing. It sells you a layout and a font menu, then leaves the hardest decision on the page unmade, so the feature list grows until it answers everyone and moves no one.

Your page moves in the order your buyer’s decision moves, bent around the one thing that person has to feel first. A rival can take the headings. Taking the argument means knowing your buyer the way you do.

A wall of identical printed pages pinned in a grid, every one of them saying the same thing to nobody.

Copied by Monday

your headlines     theirs too
your buyer         still yours

What Spark costs.

Everyone starts the same way, by answering the questions, and nothing is charged until you ask Spark to write your profile and your page.

One time

  • Spark Flash

    $97

    ICP avatar and landing page

    Best for getting started

  • Spark Ignite

    $197

    ICP avatar and product landing page. The intake also asks for your pricing ladder and feature highlights, and takes your product images

    Best for a single product campaign

  • Spark Flare

    $497

    ICP avatar, one landing page, one product page, and a 30-day content calendar

    Best for a full launch

Spark also runs monthly, and every plan with every figure is on the pricing page.

Find your ideal client

What you will notice once you start.

  • Nothing invented.

    Every line of your profile and your page comes from the answers you gave. Read one that sounds wrong and you have found the answer worth changing.

  • You will recognize a sentence you did not write.

    Somewhere in the middle most people stop typing, usually on the question costing them money. Spark reads what you have written and hands back three lines in your words.

  • Stop halfway and finish tomorrow.

    Sign in on your phone and Spark opens on the question you left, every answer where you put it.

A business owner sitting back from her screen having just read a sentence about her business that she did not write.

Before you answer the first question.

Do I need an account before I start?
Yes. Signing in opens the questions: an email link or Google, no password.
What does it cost?
$97 for the report. Answering the questions costs nothing; payment comes before your profile and page are written.
What do I actually get?
A named client profile with their story, what they have tried and what they will object to, scored across 6 dimensions. Four marketing statements in your voice. A full 7-beat landing page written for that buyer.
Can I change an answer afterwards?
Yes, from the review screen. Generate again and the profile and page are rewritten.
What happens to my answers?
On your account from the first answer, and in your browser while you work.

Write the page one person was waiting for.

Find your ideal client